TOW #8- Covergirl Advertisement (Visual)

     Covergirl is a makeup brand that sells hundreds of products including mascara, eyeliner, and blush. Their whole marketing strategy is based around getting celebrities to endorse their products. Their ads have features people from Ellen Degeneres to Sophia Vergara. The ads are often very sleek and clean, making them look very sophisticated. The slogan of the whole ad campaign is easy, breezy, beautiful, which makes for a memorable slogan that many people in the world could recognize. The whole purpose of the advertisement is to get women to buy their makeup. By showing the sophisticated celebrities, the ad creates a sense of wanting to be as glamorous as those celebrities. The slogan gives it that memorable appeal, making sure that customers will remember the name. The author, or rather photographer and photoshoppers of these ads know their customer, and want to market it specifically to them. They do this by placing the ads in magazines where potential customers may be, like Vogue. They don't place the ads in magazines where potential customers wouldn't be, like Time.

     The advertisement that I have in front of me has Sophia Vergara as the main subject of the ad. At first glance, you wouldn't even think this ad was about anything but Vergara. She is the spotlight, and the eye catcher, the trick to make people look closer at the ad to read the text that says Covergirl. Her eyes mainly, are the focus of this piece, because they are selling mascara. She looks beautiful, so people seeing it would want to look beautiful like her, which is the reasoning of the advertisers. That is how they reel people in so that once they are interested in the ad, they can start to sell their actual product. This is how advertisement works, always trying to get inside the customer's head, and this Covergirl advertisement is an example of that.